Episode 9: How to Stay Creative, Clear & Connected When You Work Alone

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Episode Overview

A live conversation with educator & creative entrepreneur Charlotte Wihk

If you’ve ever wondered what it’sreally like to run a creative business solo – this episode is for you. In a grounded, honest, and energizing conversation between three entrepreneurs, we explore what the solopreneur lifeactually looks like: the routines, the mindset, the messy middle, and the tools that keep it all moving.

Karina and Maria sit down with Charlotte Wihk – a musician, educator, and seasoned solopreneur – to talk about staying clear, focused, and joyful in a life without a traditional boss. From creative chaos and planning rituals to launching courses and riding bikes for inspiration, Charlotte shares how she’s built a business rooted in freedom, connection, and structure.

The conversation weaves personal stories with solid research, practical tips, and a few laughs (yes, hula hoops and spider songs included). Whether you’re freelancing, homeschooling, or launching your next big thing – this one’s for you.

This episode spotlights the solopreneur lifestyle through lived experience – with hands-on tools, real-life systems, and a whole lot of heart.

Topics Covered

How to stay focused when you’re juggling 15 roles
Whystructure isn’t the enemy of freedom – it’s what lets it breathe
“Gold time” and “Focus blocks” – tools to protect your creative energy
Launching your first course (even if you’re not techy)
Peer support, digital fika & accountability check-ins that actually work
Balancing passion with limits: rest, rituals and real-life boundaries
How to build a system that holds you – instead of holding you back
Singing with toddlers, biking for breakthroughs, baking sourdough… and thriving

About Charlotte Wihk

Charlotte is a musician, educator, and creative entrepreneur based in Sweden. She teaches music to children and educators, offers guitar courses online, and inspires others to stay creative by staying connected – to yourself, your rhythm, and your values.

🌐Website
📚Linktree
🎸Guitar lessons with Swedish children’s songs

Academic References

This episode connects directly to leading theories in work psychology and personal development:

🧩Karasek’s Job Demand–Control–Support Model
→ We thrive when we’re bothchallenged andsupported. ECtA is designed to increase autonomy while strengthening peer accountability and emotional support.
📚Read more

🌱Antonovsky’s Sense of Coherence (KASAM)
→ People are more resilient when life feels comprehensible, manageable, and meaningful. Charlotte shows how daily planning, music, and human connection activate all three.
📚Antonovsky & KASAM

⚖️Boundaryless Work Life
→ Many solopreneurs live and work in the same space – which increases the risk of burnout, guilt, and blurred identity roles. We discuss rituals and accountability structures to restore healthy balance.
📚 Research: Boundaryless Work

💬 Favorite quotes:

“Structure isn’t the enemy of freedom. It’s what lets it breathe.” – Charlotte Wihk
“Creative people need more rest – not less.” – Maria
“For your child, your voice is better than Céline Dion’s.” – Charlotte
“Accountability keeps your ‘why’ alive.” – Karina

🔗 Resources & links mentioned in the episode:

Focus Blocks – global online co-working
Get Ready – productivity & planning (in Swedish)
Inspiro Academy – course creation coaching
Sharpify – ad management support
Simplero – online course platform
Telar – Swedish marketing partner