{"id":4636,"date":"2026-05-22T18:20:50","date_gmt":"2026-05-22T18:20:50","guid":{"rendered":"https:\/\/ectahub.net\/?page_id=4636"},"modified":"2026-05-22T18:45:28","modified_gmt":"2026-05-22T18:45:28","slug":"money","status":"publish","type":"page","link":"https:\/\/ectahub.net\/sv\/money\/","title":{"rendered":"Money"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4636\" class=\"elementor elementor-4636\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31c3c1a7 e-flex e-con-boxed e-con e-parent\" data-id=\"31c3c1a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41ce631f elementor-widget elementor-widget-heading\" data-id=\"41ce631f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Episode 31 - Pricing Your Worth: The Money Conversation Every Creative Needs to Have<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-302a574a elementor-widget elementor-widget-text-editor\" data-id=\"302a574a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4><span lang=\"EN-US\">feat. Taylor Swift, TLC and Backstage guest Elin Ruth Sigvardsson<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b3ed217 e-con-full e-flex e-con e-child\" data-id=\"6b3ed217\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-375223f8 e-con-full e-flex e-con e-child\" data-id=\"375223f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16f84a11 elementor-widget elementor-widget-text-editor\" data-id=\"16f84a11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<iframe src=\"https:\/\/embed.acast.com\/672b895f5095c9add9ce7692?feed=true\" width=\"100%\" height=\"400px\" frameborder=\"0\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe>\n\n<!-- \ud83d\udd17 L\u00e4nkar till andra plattformar -->\n<div style=\"margin-top: 20px;\">\n\n<strong>Also available on:<\/strong>\n<div style=\"display: flex; gap: 10px; flex-wrap: wrap; margin-top: 10px;\"><a style=\"padding: 10px 20px; background-color: #1db954; color: white; border-radius: 25px; text-decoration: none;\" href=\"https:\/\/open.spotify.com\/show\/7BPIG2nmgBV6IKLf0sCbaO?si=3a4fcf0e9cd148fb\" target=\"_blank\" rel=\"noopener\">Spotify<\/a> <a style=\"padding: 10px 20px; background-color: #000; color: white; border-radius: 25px; text-decoration: none;\" href=\"https:\/\/podcasts.apple.com\/se\/podcast\/big-dreams-little-things\/id1802133530\" target=\"_blank\" rel=\"noopener\">Apple Podcasts<\/a><a style=\"padding: 10px 20px; background-color: #c69996; color: white; border-radius: 25px; text-decoration: none;\" href=\"http:\/\/www.youtube.com\/@bigdreamsandlittlethings\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1239379a elementor-widget elementor-widget-image\" data-id=\"1239379a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/ectahub.net\/wp-content\/uploads\/2026\/05\/Pricing-Cover-1024x1024.png\" class=\"attachment-large size-large wp-image-4638\" alt=\"Cover for Big Dreams and Little Things episode 31 - ricing Your Worth\" srcset=\"https:\/\/ectahub.net\/wp-content\/uploads\/2026\/05\/Pricing-Cover-1024x1024.png 1024w, https:\/\/ectahub.net\/wp-content\/uploads\/2026\/05\/Pricing-Cover-300x300.png 300w, https:\/\/ectahub.net\/wp-content\/uploads\/2026\/05\/Pricing-Cover-150x150.png 150w, https:\/\/ectahub.net\/wp-content\/uploads\/2026\/05\/Pricing-Cover-768x768.png 768w, https:\/\/ectahub.net\/wp-content\/uploads\/2026\/05\/Pricing-Cover-12x12.png 12w, https:\/\/ectahub.net\/wp-content\/uploads\/2026\/05\/Pricing-Cover.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ba4f310 elementor-widget elementor-widget-heading\" data-id=\"5ba4f310\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Download the free Pricing guide \u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f76ff5c elementor-widget elementor-widget-text-editor\" data-id=\"f76ff5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>                <div class=\"ml-embedded\" data-form=\"eOCJzD\"><\/div>\n            <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bb2efbd e-con-full e-flex e-con e-child\" data-id=\"3bb2efbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56f28332 elementor-widget elementor-widget-heading\" data-id=\"56f28332\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Episode Overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d122e52 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4d122e52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Someone asks what you charge. And you tell them. No anxiety. No wondering if you are correct. Just you, knowing your worth.<\/p><p>This episode is the money conversation every creative needs to have. Why pricing feels impossible when what you are selling is so personal. What happens when you sign a deal before you understand what it means. <strong>And how to walk into any pricing conversation and feel good about what you are doing.<\/strong><\/p><p>We tell the full story of <strong>Taylor Swift, <\/strong>\u00a0from a Christmas tree farm in Pennsylvania to buying back every note she ever recorded. We look at <strong>TLC, Prince, Billy Joel and Dolly Parton.<\/strong> We dig into <strong>the psychology of pricing<\/strong> and what it really means to sell results, not hours. And we share concrete tools for the cold call, the negotiation, and the contract.<\/p><p>Plus Backstage Community with singer-songwriter and producer <strong>Elin Ruth Sigvardsson<\/strong> \u2014 on self-doubt, stage fright, the break from music that taught her everything, and how she learned to celebrate her wins.<\/p><p>And a free Pricing Conversation Guide to download \u2014 something to have in front of you during your next sales call.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39c92840 elementor-widget elementor-widget-heading\" data-id=\"39c92840\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Topics Covered<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28e7382 elementor-widget elementor-widget-text-editor\" data-id=\"28e7382\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Why pricing feels so personal and hard for creatives \u2014 and the comparison trap<\/li><li><span style=\"font-style: inherit; font-weight: inherit;\">Money as one of the biggest energy drains for creative entrepreneurs<\/span><\/li><li><span style=\"font-style: inherit; font-weight: inherit;\">Taylor Swift: from Christmas tree farm to owning every note she recorded<\/span><\/li><li><span style=\"font-style: inherit; font-weight: inherit;\">The AI clause every creative needs in their contracts right now \u2014 the Robbie Williams example<\/span><\/li><li><span style=\"font-style: inherit; font-weight: inherit;\">Tips for setting your price\u00a0<\/span><\/li><li><span style=\"font-style: inherit; font-weight: inherit;\">Cold Calls and how to handle them\u00a0<\/span><\/li><li><span style=\"font-style: inherit; font-weight: inherit;\">Never lower your price\u00a0<\/span><\/li><li><span style=\"font-style: inherit; font-weight: inherit;\">Backstage Community: Elin Ruth Sigvardsson<\/span><\/li><li>Free download: the Pricing Conversation Guide<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1af084ba elementor-widget elementor-widget-heading\" data-id=\"1af084ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Time Stamps<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3816ccfe elementor-widget elementor-widget-text-editor\" data-id=\"3816ccfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>00:00 Hook &amp; teaser<br \/>01:03 Welcome &amp; weekend check-in (Wizard of Oz)<br \/>02:39 Today&#8217;s topic: pricing &amp; negotiation<br \/>03:53 Why pricing feels hard for creatives<br \/>04:53 The wine vs. live music comparison<br \/>07:55 Backwards pricing &amp; calculating what you need<br \/>09:39 Story: Taylor Swift \u2013 knowing your worth<br \/>15:09 Discussion: lessons from Taylor&#8217;s story<br \/>15:32 Cautionary tales: TLC, Prince, Billy Joel<br \/>19:01 Getting equity vs. selling hours<br \/>20:33 The AI clause \u2013 essential in 2026<br \/>22:00 The Science: psychology of pricing<br \/>22:20 The anchoring effect<br \/>25:34 The paradox of value (effort vs. outcome)<br \/>28:32 Never lower your price \u2013 offer a discount instead<br \/>30:08 Backstage Community: Elin Ruth Sigvardsson<br \/>36:57 Takeaways<br \/>38:18 Outro &amp; Victory Dance<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a19c88a elementor-widget elementor-widget-video\" data-id=\"a19c88a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/a2kdmD1tccs?si=XnLXYGF3zOmedmap&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31c1d5e e-con-full e-flex e-con e-child\" data-id=\"31c1d5e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b5caed elementor-widget elementor-widget-heading\" data-id=\"9b5caed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Backstage Community: Elin Ruth Sigvardsson\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5a8b97 elementor-widget elementor-widget-text-editor\" data-id=\"a5a8b97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-size: 17px; font-style: inherit; font-weight: inherit; color: #413e3b; font-family: 'Nunito Sans', sans-serif; background-color: transparent;\">Elin Ruth Sigvardsson is a Swedish singer-songwriter, producer and musician. She has released several albums with original music, lived and worked in Stockholm and New York, and is currently based in Malm\u00f6. She plays guitar and backup vocals in the band Yvette Eklundbanden \u2014 and has a new Swedish-language album on the way this fall.<\/span><\/h2><p>She talks about what keeps her creating, self-doubt and stage fright as the biggest enemy of creativity, what she wishes more creatives talked about honestly, and how she learned \u2014 from her daughter \u2014 to actually celebrate her wins.<\/p><p>Instagram: <a href=\"https:\/\/www.instagram.com\/elinruthmusic\/\">@elinruthmusic<\/a> Facebook:\u00a0<a href=\"https:\/\/www.facebook.com\/elinruth\/?locale=sv_SE\" target=\"_blank\" rel=\"noopener\">Elin Ruth Sigvardsson<\/a>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7d1577 elementor-widget elementor-widget-html\" data-id=\"f7d1577\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<iframe data-testid=\"embed-iframe\" style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/artist\/4XLEZe0s7mV0tEBkHWr70y?utm_source=generator\" width=\"100%\" height=\"352\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78c006f1 elementor-widget elementor-widget-heading\" data-id=\"78c006f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">References &amp; further reading\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26a191e9 elementor-widget elementor-widget-text-editor\" data-id=\"26a191e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\">Science Links for the Episode<\/h3><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><span style=\"font-style: inherit; font-weight: inherit; background-color: transparent;\">We talked about why pricing feels so hard for creatives, and a lot of it comes down to three well-documented effects from behavioural psychology.<\/span><\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>The anchoring effect.<\/strong> The first number someone hears becomes the reference point for everything that follows. Tversky and Kahneman demonstrated this back in 1974, and it has held up across decades of research. It is why starting with your full rate matters, and why a discount from a higher anchor feels generous, while a low starting price simply lowers expectations. Read more: <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/en.wikipedia.org\/wiki\/Anchoring_effect\">https:\/\/en.wikipedia.org\/wiki\/Anchoring_effect<\/a><\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Price as a quality signal.<\/strong> Higher prices raise the perceived quality of a product or service, even when the work is identical. Recent research by Kurz and colleagues (2023) confirms what marketers have known for years: pricing low does not attract more clients, it signals lower value. Read more: <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1002\/mar.21799\">https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1002\/mar.21799<\/a><\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>The IKEA effect, or the paradox of value.<\/strong> This one explains why pricing your own work feels so impossible. Norton, Mochon and Ariely (2012) showed that we overvalue the things we create ourselves because we see every hour, every draft, every late night that went into them. The catch is that clients see only the result, not the process. They pay for outcomes, not effort. Recognising this gap is one of the most useful shifts a creative can make. Read more: <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S1057740811000829\">https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S1057740811000829<\/a><\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Anchoring effect<\/strong><\/p><ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Original source: Tversky &amp; Kahneman (1974), &#8220;Judgment Under Uncertainty: Heuristics and Biases&#8221; \u2014 Wikipedia overview with the original experiments: <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/en.wikipedia.org\/wiki\/Anchoring_effect\">https:\/\/en.wikipedia.org\/wiki\/Anchoring_effect<\/a><\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Accessible walkthrough of how anchoring shapes decision-making: <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.nelson.edu\/thoughthub\/education\/the-affects-of-anchoring-bias-on-human-behavior\/\">https:\/\/www.nelson.edu\/thoughthub\/education\/the-affects-of-anchoring-bias-on-human-behavior\/<\/a><\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Marketing application with the classic Williams-Sonoma bread maker example (the $275 \/ $429 pricing case): <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.leadalchemists.com\/marketing-psychology\/anchoring-effect\/\">https:\/\/www.leadalchemists.com\/marketing-psychology\/anchoring-effect\/<\/a><\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Research study on anchoring in pricing decisions specifically: <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.frontiersin.org\/journals\/psychology\/articles\/10.3389\/fpsyg.2022.794135\/full\">https:\/\/www.frontiersin.org\/journals\/psychology\/articles\/10.3389\/fpsyg.2022.794135\/full<\/a><\/li><\/ul><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Higher price signals higher quality<\/strong><\/p><ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Kurz et al. (2023), &#8220;Pricey therefore good?&#8221; in Psychology &amp; Marketing \u2014 recent study showing that higher prices raise quality expectations: <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1002\/mar.21799\">https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1002\/mar.21799<\/a><\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Verma &amp; Gupta (2004), &#8220;Does Higher Price Signal Better Quality?&#8221; \u2014 classic study: <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/0256090920040206\">https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/0256090920040206<\/a><\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">&#8220;The Price-Quality Relationship Revisited&#8221; \u2014 shows higher prices signal higher quality especially for branded goods: <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.researchgate.net\/publication\/229580205_The_Price-Quality_Relationship-Revisited\">https:\/\/www.researchgate.net\/publication\/229580205_The_Price-Quality_Relationship-Revisited<\/a><\/li><\/ul><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>The paradox of value (why we overvalue our own work \u2014 the IKEA effect)<\/strong> This is the one I found most exciting, because it explains exactly what you describe: creatives see all the effort behind the work, while clients only see the result.<\/p><ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Norton, Mochon &amp; Ariely (2012), &#8220;The IKEA effect: When labor leads to love&#8221; \u2014 the original study in Journal of Consumer Psychology: <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S1057740811000829\">https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S1057740811000829<\/a><\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Free PDF of the working paper from Harvard Business School: <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.hbs.edu\/ris\/Publication%20Files\/11-091.pdf\">https:\/\/www.hbs.edu\/ris\/Publication%20Files\/11-091.pdf<\/a><\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Plain-language summary: <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/insidebe.com\/articles\/the-ikea-effect\/\">https:\/\/insidebe.com\/articles\/the-ikea-effect\/<\/a><\/li><li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Wikipedia overview: <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/en.wikipedia.org\/wiki\/IKEA_effect\">https:\/\/en.wikipedia.org\/wiki\/IKEA_effect<\/a>\u00a0<\/li><\/ul><h2><span style=\"background-color: transparent; font-size: 2.23529rem; font-style: inherit;\">Find Us<\/span><\/h2><p>Website: <a href=\"https:\/\/ectahub.net\">ectahub.net<\/a> Newsletter: <a href=\"https:\/\/ectahub.net\/backstage\">ectahub.net\/backstage<\/a> Instagram: <a href=\"https:\/\/www.instagram.com\/bigdreamsandlittlethings\">@bigdreamsandlittlethings<\/a> Facebook: <a href=\"https:\/\/www.facebook.com\/bigdreamsandlittlethings\">@bigdreamsandlittlethings<\/a> YouTube: <a href=\"http:\/\/www.youtube.com\/@bigdreamsandlittlethings\">@bigdreamsandlittlethings<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Episode 31 &#8211; Pricing Your Worth: The Money Conversation Every Creative Needs to Have feat. 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