Episode 11 The Power of Nudging: Tiny Tweaks, Big Shifts
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Episode Overview
In this episode, Karina & Maria explore the fascinating world of behavioral nudging – the subtle art of designing our environment to make better choices easier. We dive deep into the science behind how our brains make decisions and discover practical ways to work with our psychology instead of against it.
Karina and Maria unpack what nudging is, share how they use it in their own routines, and introduce you to one of their favorite role models:Anne-Laure Le Cunff— founder of Ness Labs, King’s College -trained neuroscientist, and queen of the Tiny experiment.
Whether you need to drink more water, finish that creative project, or stop checking email 37 times a day — this episode is your invitation to start small and think smart.
Topics Covered
- What is a nudge? (Thaler & Sunstein’s core principles)
- The incredible story of Anne-Laure Le Cunff, who left Google to build Ness Labs
- Understanding System 1 vs System 2 thinking (Daniel Kahneman’s dual-process theory)
- 8 practical nudging techniques you can implement immediately
- The famous Amsterdam Airport fly experiment and why it worked
- How to design your life for alignment, not just productivity
- Everyday nudges you’re already using — and how to improve them
Books, Inspiration & Creative Wisdom
Books & Resources
- Nudge by Richard Thaler & Cass Sunstein
- Tiny Experiments by Anne-Laure Le Cunff
- Thinking, Fast and Slow by Daniel Kahneman
Platforms, Articles & Newsletters
- Maker Mind Newsletter
- Ness Labs – Main Site
- Anne-Laure Le Cunff’s Website
Triggering Emotions won’t lead to lasting Behavioral Change by Christina Gravert
Behavioral Science & Nudging Theory
- The Decision Lab – Nudging Explained
- Behavioral Economics Hub
- MIT Press – Nudging Resources
- PNAS – Behavioral Interventions Portal
- PNAS Meta-Analysis on Nudging
Podcasts & Interviews
- Hidden Brain – “Change Your Story, Change Your Life”
- Freakonomics – “How to Make Great Decisions”
- Creator Lab – Anne-Laure Le Cunff Interview
- Embarque Blog: Interview with Anne-Laure
YouTube – Suggested Videos
- The Power of Nudges – TED-Ed
- Nudge Theory – Crash Course Economics
- Anne-Laure Le Cunff Interviews – YouTube
- Daniel Kahneman – Nobel Prize Channel
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