
Who are we?

Karina Kampe
Karina Kampé is a transformational alchemist—blending her gifts as coach, artist, and songwriter to catalyze profound change in individuals and organizations. As the heart and mind behind FRÖ Coaching & Utveckling, she guides clients through territories of change with intuitive precision, helping them uncover hidden potential and reimagine what’s possible. Her unique approach transforms challenges into stepping stones, weaving together positive psychology, accountability, and an unwavering belief in human capacity.
With a rich tapestry of expertise spanning psychology, mental training, health coaching, HR, and professional leadership development—complemented by her summa cum laude credentials from Berklee College of Music—Karina brings extraordinary depth to her work. Her Swedish roots, seasoned by years immersed in Boston and New York cultures, create a beautiful synthesis of Scandinavian warmth and global perspective.
Through her work with ECtA, Karina experiences the profound joy of witnessing transformation unfold. Being granted access to someone’s growth journey is pure magic—a front-row seat to the most meaningful show on earth, where each person’s evolution follows its own beautiful, unpredictable path.
Living by her signature philosophy that the glass is always half full—or perhaps you simply need a more generous vessel—Karina illuminates paths forward from her bases in Stockholm and Gotland. She moves through the world as a catalyst, creating ripples of positive change through meaningful conversations, soulful songs, and emboldening those around her to take courageous steps forward.
And you can be certain—she never misses a chance for a Victory dance!

Maria Wronski Ellis
Maria Wronski Ellis is the visionary creator of The Mindful Songwriter method, a transformative approach that reimagines the songwriting process. With her groundbreaking book set for release in spring 2025 and an accompanying online program, Maria is revolutionizing how artists connect with their creative voice. As a talented songwriter with MaroniaMusic and both singer and writer for the band Neighbours, she brings authenticity and depth to every musical project she touches.
Born in Sweden and having lived in creative hubs including Los Angeles, London, and Boston before settling outside Lisbon, Maria’s global perspective infuses her work with unique cultural richness. Her method draws from diverse musical traditions and mindfulness practices, creating a distinctive framework that helps songwriters tap into their deepest creative potential.
Maria finds profound fulfillment in guiding others through their artistic journeys. Witnessing someone discover their authentic voice through songwriting is an extraordinary privilege—it’s watching transformation unfold in real-time, and each creative breakthrough is uniquely powerful.
With warmth and wisdom, Maria cultivates spaces where creativity flourishes naturally. As a wife and mother of two daughters, she understands the delicate balance between artistic expression and life’s many dimensions. Based near Lisbon but with a worldwide reach, she continues to inspire songwriters to explore, express, and evolve.
And she never misses the Victory Dance!
Collaborative Learning
We promote collective wisdom through shared experiences. Participants learn not only from coaches but also from each other.
Goal-Oriented Focus
Our program centers on clear, achievable goals. Participants receive guidance to define and pursue their unique ambitions.
Sustainable Change
We emphasize long-lasting transformations rather than quick fixes. Our strategies are designed to instill habits that support ongoing growth.

